Cheaper than JB Supreme, it tastes amazingly good and the length and taste of rice still remain the same.

Most desirable brand in market today, you can enjoy it in every meal. The look of the rice remains the same and it tastes as good as other variants.

One of the favourite rice chosen by people, the demand for this variant remains all round the year as it is basically used for daily consumption at homes.

JB Dolby basmati rice is used for buffets, parties or for bulk purposes. This is also used in home consumption and the rice has its own taste and feel.

Established itself very quickly in the market. It has a uniform and unique golden colour before cooking which turns to light yellow after cooking.

Farishtey Rozana is a substitute of Farishtey Regal, the only variation being in the length of the rice. It is as delicious and aromatic as other variants of rice.